Cholamandalam MS General Insurance (Chola MS), a joint venture between the Murugappa Group and Mitsui Sumitomo Insurance Group, has launched a new digital campaign called #SimpleHai. The campaign aims to change the perception of insurance from being complex and cumbersome to simple and easy to understand. The idea is to show that insurance can be straightforward, transparent, and digitally powered, making it accessible to everyone.
The campaign consists of a hero brand film and two motor insurance films that use everyday life scenarios to illustrate the simplicity of insurance. The films highlight the complexities of life, such as finding the perfect partner, solving a difficult math problem, or navigating through chaotic traffic. However, they also show how insurance can provide a sense of security and protection, making life’s challenges more manageable.
At the core of the #SimpleHai campaign is the T3 philosophy, which stands for Trust, Transparency, and Technology. This philosophy is designed to build trust with customers, provide transparent information and processes, and leverage technology to make insurance more accessible and user-friendly. By emphasizing these values, Chola MS aims to encourage people to stay insured and protected with confidence.
The #SimpleHai campaign is a significant shift in the way insurance is perceived and marketed. By using relatable everyday scenarios and emphasizing the simplicity and transparency of insurance, Chola MS is attempting to break down the barriers that have traditionally prevented people from purchasing insurance. The campaign’s focus on trust, transparency, and technology is also likely to resonate with customers who are looking for a more modern and user-friendly insurance experience. Overall, the #SimpleHai campaign is a bold move by Chola MS to change the conversation around insurance and make it more accessible to a wider audience.