Aditya Birla Capital, a leading financial services company, has won six metals at the e4m NEONS OOH Awards 2025 for its three standout campaigns: “Aap Boodhe Hoke Kya Banoge?”, “Activ One – ABHI Karo”, and “India, Ab Hadh Kar De”. These campaigns were recognized for their impact and effectiveness in reaching their target audiences. The “Aap Boodhe Hoke Kya Banoge?” campaign aimed to raise awareness about the importance of retirement planning, while the “Activ One” campaign promoted a comprehensive health insurance product. The “India, Ab Hadh Kar De” campaign, on the other hand, was designed to inspire national pride and motivate individuals to pursue their dreams as part of Aditya Birla Capital’s sponsorship of the Indian team at the Paris 2024 Olympics.
The campaigns were executed by Platinum Outdoor, which also won the “OOH Agency of the Year 2025” award for the third consecutive year. The agency used eye-catching visuals, impactful placements, and innovations to bring the campaigns to life. Darshana Shah, CMO of Aditya Birla Capital, expressed pride in the recognition and attributed the success to the strategic planning and partnership between the company and Platinum Outdoor.
Dipankar Sanyal, CEO of Platinum Outdoor, also commented on the win, stating that it was exciting to work with dynamic brands like Aditya Birla Capital and that the recognition was a testament to the power of good ideas and teamwork. Platinum Outdoor is part of Madison World, India’s largest homegrown communication agency, which operates several brands in the out-of-home (OOH) advertising space.
The awards recognize the effectiveness of Aditya Birla Capital’s marketing efforts and its ability to connect with its target audience through innovative and impactful campaigns. The company’s commitment to delivering inclusive and health-focused insurance plans, as well as its support for national pride and motivation, has resonated with the audience. The win is a significant achievement for Aditya Birla Capital and Platinum Outdoor, and it highlights the importance of strategic planning, partnership, and innovation in achieving marketing success.