Bollywood actor Vikrant Massey has announced his retirement from acting, surprising his fans and the entertainment industry. The actor, known for his roles in films and television shows, has also made a name for himself in the advertising world. With a relatable persona, Massey has become a popular choice for brands targeting younger, urban demographics. He has collaborated with numerous brands, including InDrive, mCaffeine, Aditya Birla Health Insurance, Man Matters, and Cornetto India, among others.
One of his recent collaborations was with InDrive, a ridesharing company, where he unveiled the brand’s new marketing campaign. He has also worked with mCaffeine, a caffeinated personal care brand, to help establish an “addiction” to the good effects of caffeine. In this campaign, he was joined by actors Radhika Apte and Shruti Hassan. Additionally, Massey has teamed up with Aditya Birla Health Insurance to showcase the features of its product, Activ One, a comprehensive health insurance plan.
Massey has also been part of campaigns that aim to break stigma and address important issues. For example, he featured in a Man Matters advertisement to address hair loss and the struggles faced by men. He was joined by media personality Raghu Ram in this campaign. The actor has also been featured in a Cornetto ice cream advertisement with actress Alia Bhatt, which focused on lovebirds and was launched before Valentine’s Day.
As the brand ambassador for Fibe (formerly EarlySalary), a fintech platform, Massey highlighted easy credit solutions and financial empowerment. He has also collaborated with other brands, including Nivea Men, Cadbury’s, and Google Pixel. Throughout his career, Massey has carved a niche for himself as a trusted face in the advertising world, and his retirement from acting has come as a surprise to his fans and the industry. His legacy in the advertising world will likely continue to be felt, given his extensive work with various brands.