Cholamandalam MS General Insurance (Chola MS) has launched a new digital campaign, #SimpleHai, aimed at changing the way Indians perceive insurance. The campaign focuses on simplifying the complex world of insurance, making it more accessible and understandable for consumers. Through a series of short films, Chola MS uses relatable everyday moments to show how insurance can be seamless, transparent, and digitally accessible.
The campaign includes a hero brand film and two motor insurance-specific films, which use humor and emotionally engaging storytelling to highlight the simplicity of getting insured with Chola MS. The films contrast the complexities of life with the ease of insurance, emphasizing that while life can be unpredictable, insurance doesn’t have to be. The campaign is built around Chola MS’s T3 philosophy – Trust, Transparency, and Technology – which reflects its commitment to a digital-first customer experience.
The brand highlights features such as easy policy issuance, AI-enabled claims settlement, customizable coverage, and a robust garage network across India. The campaign also showcases instant policy renewal through WhatsApp, making it convenient for customers to manage their policies. By delivering a consistent and simplified experience across digital platforms, including YouTube, Meta, and Instagram, the #SimpleHai campaign empowers customers and positions insurance as an everyday ally that provides peace of mind.
The campaign marks a shift from transactional advertising to more human-centered storytelling, making protection more approachable, relevant, and desirable for India’s digitally savvy consumers. With #SimpleHai, Chola MS sets a new standard in insurance marketing, aiming to transform the way consumers perceive insurance in India. The campaign’s objective is to make insurance more accessible and understandable, and to position Chola MS as a reliable and customer-friendly insurance provider. Overall, the #SimpleHai campaign is a significant step towards simplifying the complex world of insurance and making it more appealing to Indian consumers.