Niva Bupa Health Insurance Company has partnered with Zepto, a popular delivery platform, to raise awareness about the importance of health insurance in a unique and engaging way. The partnership aims to connect with consumers across key metropolitan areas through a mix of outdoor advertising, branded customer experience, and digital integration. The campaign kicks off with a playful out-of-home (OOH) campaign featuring a “banter” between the two brands, highlighting the importance of health insurance in a light-hearted manner.
The partnership will also extend into users’ homes, with Niva Bupa introducing customized branded delivery bags with a bold message: “Freedom sale everywhere except on Hospital Bills.” These bags will be used for orders placed on Zepto in major cities such as Delhi NCR, Mumbai, Bangalore, and Chennai. Furthermore, Zepto’s platform will feature a dedicated page showcasing Niva Bupa customer testimonials, providing users with a direct and authentic look at how the insurance company has helped real people navigate their health journeys.
The goal of the campaign is to remind people that there are no sales on hospital bills and that true financial freedom comes from being protected against unforeseen medical expenses. By partnering with Zepto, Niva Bupa aims to reach a wide, urban audience and drive home the point that health insurance is a non-negotiable part of financial planning. According to Chandan Mendiratta, Chief Brand and Culture Officer at Zepto, the partnership is a perfect example of creative and impactful engagement with users, leveraging the platform’s extensive reach to deliver a vital message.
Nimish Agrawal, Director – Digital Business Unit & Chief Marketing Officer, Niva Bupa Health Insurance, added that the partnership allows the company to communicate a thought-provoking message with a light-hearted approach, highlighting the importance of health insurance in a unique and innovative way. The campaign, titled “No Freedom Sale,” aims to encourage users to think about their health and financial security, and to consider health insurance as a key step towards true independence. Overall, the partnership between Niva Bupa and Zepto is a unique and engaging way to raise awareness about the importance of health insurance, and to encourage users to prioritize their health and financial security.