Cholamandalam MS General Insurance, a joint venture between the Murugappa Group and Mitsui Sumitomo Insurance Group, has launched a new digital campaign called #SimpleHai. The campaign aims to shift the conversation around insurance from complexity to simplicity, encouraging people to stay insured and protected with confidence. It includes a series of films that use everyday life moments to show how insurance can be simple, transparent, and digitally powered.
The campaign draws inspiration from ordinary moments, transforming them into stories that highlight the simplicity of getting insured with Chola MS. The films use humor, emotion, and relatability to convey the message that while life may be complicated, insurance doesn’t have to be. At the heart of the campaign is the T3 philosophy, which stands for Trust, Transparency, and Technology.
Chola MS’s #SimpleHai campaign demonstrates how digital innovation makes insurance effortless, allowing customers to buy policies in just three simple steps, settle claims seamlessly with AI-powered support, and access a wide range of services. The campaign is released across digital platforms, including YouTube, Meta, and Instagram, and aims to engage audiences with simple, human, and memorable stories.
The #SimpleHai campaign sets a new benchmark for insurance advertising, making protection not only simple but also desirable. It moves beyond transactional communication, positioning insurance as a trusted enabler of peace of mind in everyday life. By emphasizing the simplicity and transparency of insurance, Chola MS encourages people to take control of their protection and stay insured with confidence.
The campaign is a significant shift from the traditional perception of insurance as complicated and cumbersome. By using everyday life moments and humor, Chola MS makes insurance more relatable and accessible to a wider audience. The #SimpleHai campaign is a testament to Chola MS’s commitment to making insurance simple, transparent, and digitally powered, and it is expected to resonate with audiences across India.