Adfactors PR, a leading public relations firm, has announced the appointment of Shilpa Desai as Senior Vice-President of Digital and Innovation for its Banking, Financial Services, and Insurance (BFSI) and Capital Markets practices. This strategic move aims to strengthen the firm’s market-leading position in these sectors. Shilpa will work closely with the founders and leadership team to design and drive initiatives that enhance digital capabilities, integrate data-driven insights, and build innovation-led systems.
With over two decades of experience in marketing and digital transformation, Shilpa brings a wealth of knowledge from her previous roles at leading financial institutions in India, including ICICI Bank, Standard Chartered Bank, and HDFC ERGO. She was part of the founding team at IDFC Bank, where she headed digital business and marketing analytics functions. Shilpa is also an engineer with a management degree and is currently pursuing her PhD in Management at IIT Bombay.
According to Madan Bahal, Co-Founder and Managing Director of Adfactors PR, Shilpa’s appointment is part of the firm’s leadership transformation process to enhance its relevance in the current business environment. Shilpa’s focus will be on creating market-leading value propositions in the BFSI and capital markets practices. She aims to design programs and systems that embed future-ready practices into the organization, enabling the firm and its clients to stay ahead of the curve.
Shilpa expressed her excitement about joining the leadership team at Adfactors PR, stating that it is a privilege to contribute to building a culture of digital innovation. She believes that Adfactors PR has continually redefined communications in India and is committed to helping the firm and its clients navigate the evolving business landscape. With Shilpa’s expertise and experience, Adfactors PR is poised to strengthen its position in the BFSI and capital markets sectors and provide innovative solutions to its clients.