Tata AIA Life Insurance has introduced “Tata AIA Health Buddy”, a 24×7 health and wellness companion that provides comprehensive support to individuals and families in India. The service is designed to go beyond traditional life insurance, offering a range of health and wellness services that cater to the diverse needs of consumers. With Health Buddy, Tata AIA aims to be a true partner in everyday well-being, helping consumers stay prepared for life’s uncertainties while promoting healthier, happier living.
The Health Buddy service is exclusively available on the Tata AIA Life Insurance App and offers a wide range of services, including preventive health check-ups, vaccinations, doctor consultations, discounts on lab tests and medicine orders, and fitness and diet expert sessions. The service also provides medical second opinions and dedicated case support for diagnosed critical illnesses.
To complement the Health Buddy, Tata AIA has also introduced Tata AIA Health SIP, a pioneering Non-Participating, Unit-Linked Health Insurance Plan. Health SIP integrates health coverage with wealth creation, ensuring consumers are protected in emergencies while also securing their future. The plan comes in two variants, Health SIP Plus and Health SIP Plus Pro, which offer additional benefits such as Accidental Total and Permanent Disability (ATPD) benefits and Terminal Illness with Term Booster (TTB) cover.
The launch of Tata AIA Health Buddy and Health SIP marks a significant shift in the life insurance industry, with a focus on health and wellness-first approach. The company aims to redefine life insurance, making it more than just protection in difficult times, but enabling families to live healthier, more secure, and financially confident lives every day.
Tata AIA Health Buddy is available with a wide range of Tata AIA solutions, including PR Life Pro +, PR Life Pro, PR Life Maxima +, and more. The service is designed to be a trusted wellness companion, always by the consumer’s side, and always ready to help. With the introduction of Health Buddy and Health SIP, Tata AIA is committed to being a true partner in the health and wellness journey of its consumers, keeping them “Har Waqt Ke Liye Taiyaar” with confidence and financial security.
The company’s Chief of Operations, Sanjay Arora, commented on the launch, saying, “At Tata AIA, our core value of Consumer Obsession drives everything. We are proud to introduce Tata AIA Health Buddy, India’s first 24×7 health and wellness companion from a life insurer. By blending health, wellness, and life insurance, we are setting a new benchmark in consumer care.”