Kotak Mahindra Life Insurance Company Ltd. is celebrating its 25th anniversary of providing financial security to its customers. To mark this milestone, the company has launched a new life insurance product called Kotak EDGE (Early Defined Guaranteed Earnings). This comprehensive solution is designed to meet the evolving financial needs of modern consumers, who face numerous financial responsibilities that require immediate attention.
Kotak EDGE offers a unique combination of immediate liquidity and long-term guaranteed income, providing policyholders with an additional stream of income to meet their urgent needs. The plan features regular payouts, early regular income, guaranteed returns, and comprehensive life cover, all in one package. This allows policyholders to access income on demand, enabling them to respond to life’s immediate priorities.
According to Mr. Mahesh Balasubramanian, MD of Kotak Mahindra Life Insurance, the company’s 25-year journey has been guided by the belief that financial solutions must adapt to the changing lives of its customers. Kotak EDGE is a testament to this commitment, providing early income support without compromising long-term protection and financial stability.
Kotak Life’s performance is a reflection of its focus on financial stability and customer service. As of March 31, 2025, the company has maintained a claim settlement ratio of 98.6%, with one-day settlement for non-investigated claims and a solvency ratio of 2.86. This demonstrates the company’s ability to deliver on its promises and provide customers with peace of mind.
With the launch of Kotak EDGE, Kotak Mahindra Life Insurance Company Ltd. is reaffirming its commitment to innovating with empathy and empowering its customers to live confidently at every stage of life. The company’s dedication to financial stability, customer service, and innovative solutions has enabled it to build trust with its customers over the past 25 years, and it continues to strive for excellence in the life insurance industry.