Aviva has partnered with Tesco Insurance & Money Services to launch a life insurance product for Tesco customers and Clubcard holders. The new product aims to provide life cover while integrating Tesco’s customer rewards program into the offering. The insurance plan, underwritten by Aviva, starts at a monthly premium of £5 and can be accessed through Tesco’s insurance website or mobile devices.
The partnership aims to leverage the digital and data capabilities of both brands to bring life insurance to the forefront for Tesco customers across the UK. Aviva highlighted its track record of paying out 98.8% of life insurance claims in 2024, totaling over £862m. Customers can also access additional complementary services for health and well-being, offered at Aviva’s discretion.
The life insurance product will be promoted through Tesco’s online presence, social media channels, and hundreds of its UK stores. According to Ban Mahsoub, Director of Partnerships at Tesco Insurance and Money Services, the partnership brings together Tesco’s trusted brand and Aviva’s expertise to provide high-quality cover and peace of mind for families across the UK.
Daren Boys, Director of Protection Distribution at Aviva, stated that the partnership creates an exciting opportunity for both brands to increase market awareness and access to insurance, helping more families feel financially resilient. The launch of the life insurance product is part of Aviva’s efforts to expand its protection insurance offerings, following the enhancement of its Freight Liability insurance offering for the freight forwarding and haulage industries last month.
The partnership between Aviva and Tesco Insurance & Money Services is expected to provide a convenient and accessible way for Tesco customers to obtain life insurance, with the added benefit of integrating Tesco’s customer rewards program. With Aviva’s expertise and Tesco’s reach, the partnership aims to increase awareness and access to life insurance, ultimately helping more families achieve financial resilience.