Aviva and Tesco Insurance & Money Services have announced a new partnership to offer life insurance to Tesco customers. The partnership combines Tesco’s strong brand and customer-centric focus with Aviva’s expertise in life insurance, aiming to provide simple, affordable, and trusted life cover to customers. The life insurance proposition will be available through Tesco’s online and social presence, as well as in hundreds of stores across the UK.
The Aviva Life Insurance Plan for Tesco customers offers several standout features, including a 5-star rating from Defaqto, cover starting from £5 per month, and a fully mobile-optimised digital journey. Additionally, Tesco customers can access a suite of complementary services designed to support their health and wellbeing, although these services are non-contractual and can be changed or withdrawn by Aviva at any time.
The partnership aims to make life insurance more accessible and easier to understand for Tesco customers, with the goal of helping families across the UK plan for the future and feel financially resilient. According to Ban Mahsoub, Partnerships Director at Tesco Insurance and Money Services, “Life insurance is one of the most important ways people can plan for the future, and we want to make it easier and more accessible.”
Daren Boys, Protection Distribution Director at Aviva, added that the partnership will leverage the digital and data capabilities of both brands to bring life insurance to the forefront for Tesco customers. The partnership is expected to grow the market across intermediary, direct, and partnership channels, and supports Aviva’s ambition to increase awareness and access to insurance.
Customers can get a quote and take out cover via a simple digital quote and apply service at tescoinsurance.com. Aviva’s life insurance product range has a strong claims payment record, with over 98.8% of claims paid in 2024, totalling over £862m. The partnership is a significant development in the life insurance market, and is expected to provide greater access to insurance for millions of Tesco customers across the UK.