A recent survey conducted by PNB MetLife, a leading life insurer in India, has revealed that nearly two-thirds of Indian fathers consider themselves as “Hero Dads”, who prioritize their family’s financial security. The survey, which engaged over 6,000 fathers across the country, classified them into three distinct personas: “Hero Dads” (62%), “Thoughtful Dads” (29%), and “Disciplined Dads” (9%). The “Hero Dads” are guardians of their family’s financial security, while “Thoughtful Dads” are strategic planners who take a cautious approach to managing their family’s finances. The “Disciplined Dads” are consistent savers who prioritize routine and control in their financial decisions.
The survey found that children’s education remains the top financial priority for Indian fathers, with 51% placing it above all else. However, there is a growing focus on long-term security and experience-led living, with 14% prioritizing planning for a comfortable retirement and another 14% aspiring to take their families on a grand vacation. Indian fathers are also adopting a long-term mindset when it comes to financial planning, with 53% willing to invest for a period of 10 to 15 years.
The survey highlights a growing maturity in India’s savings culture, with a strong inclination towards low-risk, stable financial instruments such as fixed deposits, life insurance, and mutual funds. The findings suggest that Indian fathers are committed to building a secure and meaningful future for their families, and are increasingly financially aware and responsible. According to Sourabh Lohtia, Chief Marketing and Communications Officer, PNB MetLife, “Today’s Indian father is not just a provider; he is a protector, planner, and nurturer — someone who is not only emotionally present but also increasingly financially aware.”
The survey’s findings are significant, as they reflect a shift in the role of fathers in Indian society. Traditionally, fathers have been seen as providers, but now they are taking on a more holistic role, prioritizing their family’s financial security and well-being. The survey’s results will help PNB MetLife to develop protection and savings plans that reflect the evolving aspirations and responsibilities of Indian fathers. Overall, the survey provides valuable insights into the financial mindset of modern Indian dads and their priorities, highlighting a growing emphasis on long-term security, experience-led living, and financial responsibility.