Kotak Mahindra Life Insurance Company Ltd has been awarded the prestigious ‘Product of the Year 2025’ award in the ‘Life Insurance – Savings Plan’ category for its innovative product, Kotak Gen2Gen Income. This recognition is based on a nationwide survey conducted by NielsenIQ, involving 1,800 consumers across India. The award is a testament to the company’s commitment to consumer-centric innovation and its effort to reflect the evolving financial priorities of Indian families.
The Kotak Gen2Gen Income plan is a non-linked savings plan designed to provide comprehensive financial protection. What sets it apart from other products in the industry is its unique feature that empowers policyholders to secure income and protection for two generations under a single policy. This is achieved through the legacy benefit, which enables intergenerational financial security.
Mahesh Balasubramanian, Managing Director of Kotak Life, expressed his honor and humility at receiving this recognition for the second consecutive year. He believes that this award is a validation of the company’s relentless commitment to innovation and its focus on creating products that meet the changing needs of Indian families.
Kotak Mahindra Life Insurance Company Ltd is a 100% owned subsidiary of Kotak Mahindra Bank Limited and is one of the fastest-growing insurance companies in India. The company has a strong presence with 323 branches across 152 cities and has covered over 5 crore active lives as of March 31, 2025. Kotak Life provides a range of world-class insurance products that combine protection and long-term savings, with a focus on high customer empathy.
The ‘Product of the Year’ award is the world’s largest consumer-voted award for product innovation, recognized across over 40 countries. It celebrates and rewards brands for their quality and innovation, making it a significant achievement for Kotak Life to receive this award. The company’s commitment to innovation and customer-centricity has been recognized by consumers across India, and this award is a testament to its efforts to create products that make a meaningful impact on people’s lives.