Kotak Mahindra Life Insurance Company Ltd. (Kotak Life) is celebrating its 25th anniversary of providing financial security to Indian families. Since its inception in 2001, the company has grown to become one of India’s leading life insurers, covering over 30 million active lives and managing assets worth over ₹95,000 crore. Kotak Life has maintained a claim settlement ratio of 98.6%, demonstrating its commitment to its customers.
To commemorate this milestone, Kotak Life has released a brand film titled “Hausla Hain… Hamesha Kar Pau”, which pays tribute to the strength and resilience of everyday Indians who work hard to fulfill the dreams of their loved ones. The film tells poignant stories of how Kotak Life has supported millions of people in achieving their aspirations, not just as an insurer, but as a silent enabler of their dreams.
According to Mahesh Balasubramanian, Managing Director of Kotak Mahindra Life Insurance Company Ltd., the film captures the essence of the company’s journey and its focus on innovation, customer-centricity, and helping individuals achieve their dreams with confidence. The film showcases the everyday dreams and aspirations of Indian families across different life stages, highlighting how Kotak Life has been there to support them in the moments that matter most.
The film features Kotak Life brand ambassador Rajkumar Rao, who narrates the stories of love and courage that are woven together with the theme “Aapko Hausla Dene… Hum Hai Hamesha”. The film will be released in five languages across various platforms, including YouTube, Meta, LinkedIn, and SonyLiv, during the popular TV show Kaun Banega Crorepati.
Overall, Kotak Life’s 25th anniversary celebration is a testament to the company’s commitment to enabling financial security and nurturing the dreams of Indian families. The brand film is a heartfelt tribute to the strength and resilience of everyday Indians and a celebration of the company’s role in supporting them in achieving their aspirations.