Several companies in India have launched innovative marketing campaigns to engage with their target audiences. JBCN Group of Schools used YouTube bumper ads to showcase their culture of excellence, achieving over 690,000 impressions in 30 days. The ads featured a 10-second film of a Guinness World Record holder solving a Rubik’s Cube, highlighting the school’s progressive positioning.
Tata AIA Life Insurance introduced its Health Buddy program with a creative metro campaign in Mumbai. The campaign used witty posters and digital displays to turn everyday commute moments into lighthearted wellness reminders. The initiative was amplified on social media, creating a digital buzz around the concept. Health Buddy offers preventive health services, wellness tools, and continuous guidance, marking a shift from insurance provider to proactive health partner.
Zeno Health launched a digital-first campaign titled ‘Skip the Ad’, which uses humor to deliver healthcare truths. The campaign features a witty father and his pragmatic daughter using dad jokes to highlight key messages such as genuine medicines and timely delivery. The ads aim to shift away from fear-based narratives and offer a lighter, empathetic take on healthcare communication.
Nykaa, a beauty and lifestyle brand, turned billboards into beauty alerts with its ‘New Drops’ campaign. The campaign uses witty one-liners to spotlight Nykaa’s position as the go-to destination for the latest beauty launches. The initiative reinforces Nykaa’s authority in curating new beauty favorites and stands apart from competitors focused on price and delivery.
Elevn, a women-led dating app, launched a humorous new campaign featuring Karan Johar. The campaign flips dating norms and showcases what happens when women take charge in dating. The platform aims to foster safe and meaningful relationships by allowing men to engage only after being invited or approved by women.
Finally, NIC Ice Creams introduced ‘Merrython’, a first-of-its-kind gaming experience where players control a video game by licking ice cream cones fitted with custom-made sensors. The activation combines arcade nostalgia with playful innovation and celebrates the blend of two universal favorites – video games and ice cream. These campaigns demonstrate the creativity and innovation of Indian companies in engaging with their target audiences and creating memorable brand experiences.