ICICI Lombard, a private general insurance company, has acquired the branding rights for the Siddhivinayak Metro Station on Mumbai Metro Line 3 (Aqua line). The station, located in the heart of Mumbai, will be known as the ICICI Lombard Siddhivinayak Metro Station. This association is a strategic move by the company to become an integral part of Mumbai’s daily life, reinforcing its commitment to enabling safer and worry-free journeys.
The station features India’s first 3D anamorphic screen, which provides a visually captivating experience for commuters. Additionally, a dedicated Health and Wellness Booth has been set up, where commuters can check their vital statistics such as BMI, blood pressure, and oxygen saturation using ICICI Lombard’s IL TakeCare app. This initiative showcases the company’s commitment to preventive healthcare and the use of smart technology in public infrastructure.
The station has been fully branded with ICICI Lombard’s colors and design language, including large-format hoardings, branded panels, and platform screen door branding. This 360-degree branding initiative aims to build both visibility and emotional resonance with daily riders. According to Sheena Kapoor, Head of Marketing, Corporate Communications, and CSR at ICICI Lombard, this association is a moment of pride and a powerful step towards building a deeper connection with people.
The initiative has significantly amplified the company’s brand salience, with visibility among lakhs of daily commuters across the entire Aqua Line. ICICI Lombard is proud to be associated with the Siddhivinayak Temple, which holds immense spiritual significance and draws devotees from across the country. The company sees this initiative as an opportunity to enable worry-free journeys and embed itself in the everyday life of Mumbai.
As Mumbai Metro Line 3 becomes operational, it is expected to decongest the Western Express Highway and improve connectivity across key residential and commercial zones. For ICICI Lombard, this branding initiative reflects a larger vision to engage with urban India not just as an insurer, but as an enabler of wellness, protection, innovation, peace of mind, and worry-free living. The company aims to touch lives and create impact where it matters most, making great marketing not just about visibility, but about creating a lasting connection with people.