Tata AIA Life Insurance has introduced “Tata AIA Health Buddy”, a 24×7 health and wellness companion that combines health, wellness, and life insurance. This pioneering solution aims to provide continuous health support to individuals and their families, making it more accessible and reassuring. The Health Buddy mascot embodies trust, care, and approachability, simplifying the concept of continuous health support.
Tata AIA Health Buddy represents a comprehensive approach to overall health and well-being, merging personalized health services with the security of life insurance. This solution goes beyond traditional insurance, building a supportive partnership that evolves with the consumer. It provides a wide range of services, including preventive health check-ups, doctor consultations, discounts on lab tests and medicine orders, and medical second opinions.
The Health Buddy is exclusively available on the Tata AIA Life Insurance App and offers services such as women’s care, dental wellness, and fitness and diet expert sessions. To complement the Health Buddy, Tata AIA has also launched Tata AIA Health SIP, a Non-Participating, Unit-Linked Health Insurance Plan that integrates health coverage with wealth creation.
Tata AIA Health SIP provides protection with growth, with no premium allocation charges and additional maturity boosters to enhance fund value. It also offers long-term critical illness cover and tax-free withdrawals for health-related expenses from the 6th policy year. The plan comes in two variants: Health SIP Plus and Health SIP Plus Pro, which include in-built Accidental Total and Permanent Disability (ATPD) benefits and Terminal Illness with Term Booster (TTB) cover for enhanced protection.
According to Jeelani Basha, Chief Distribution Officer – Alternate and Emerging Channels, Tata AIA Health Buddy empowers consumers with access to best-in-class solutions that safeguard their health and help them lead healthier and more fulfilling lives. The solution reflects Tata AIA’s commitment to being a trusted partner in their health and wellness journey, ensuring they are prepared for life’s uncertainties. With Health Buddy and Health SIP, Tata AIA is establishing a new standard in consumer care, seamlessly integrating health, wellness, and life insurance to provide a comprehensive approach to overall well-being.