On International MSME Day, ICICI Lombard, a leading private non-life insurer in India, launched a digital campaign called #SalaamMSME to honor the country’s Micro, Small & Medium Enterprises (MSMEs). The campaign highlights the importance of protecting these businesses, which contribute nearly 30% to India’s GDP and generate over 25 crore jobs. The digital film ‘Option Hai Kya?’ showcases the emotional and financial challenges faced by MSME owners and urges them to recognize the importance of insuring their ventures.
ICICI Lombard’s campaign emphasizes that when failure is not an option, neither should protection be. The company pays tribute to the courage, sacrifices, and unwavering spirit of India’s MSME community, while also sparking a national conversation on the crucial role of business protection. According to Anand Singhi, Chief Retail and Government at ICICI Lombard, the company’s mission is to empower MSMEs with the knowledge, tools, and protection they need to thrive amidst uncertainty.
With less than 10% of over 5.93 crore MSMEs currently insured, ICICI Lombard aims to raise awareness and increase accessibility to business insurance solutions. The company offers a range of insurance solutions, including the MSME Suraksha Kavach Policy, which provides comprehensive protection against losses arising from defined insured perils. Additionally, ICICI Lombard offers Marine, Fire, Liability, Employees Compensation, and Engineering insurance solutions to ensure that small businesses remain protected as they scale new heights.
The #SalaamMSME campaign is an industry-first initiative that positions ICICI Lombard as a preferred partner for business insurance solutions. The company’s brand promise of ‘Nibhaye Vaade’ reaffirms its commitment to standing firmly beside India’s MSMEs as they navigate both opportunities and uncertainties. By providing tech-driven insurance solutions and dedicated digital platforms, ICICI Lombard enables business owners to safeguard their dreams and scale with confidence. The campaign’s message is clear: when failure is not an option, neither should going unprotected be.