Aditya Birla Sun Life Insurance has launched a new product campaign titled #YeAkelaHiKaafiHai, which showcases its all-new Super Term Plan. The campaign features Farhan Akhtar, an actor, director, and musician, who embodies the essence of a multi-faceted personality. The Super Term Plan is a comprehensive protection plan that offers life cover, critical illness protection, health services, and income security all in one.
According to Kamlesh Rao, Managing Director and CEO of Aditya Birla Sun Life Insurance, “Insurance is no longer optional, it’s a necessity. Today’s customers seek more than just life cover; they want a single plan that protects their health, secures their income, and prepares them for life’s uncertainties.” The Super Term Plan delivers exactly that, making it a powerful product that offers comprehensive protection for life, health, and income.
The campaign consists of three digital ad films, each exploring a key benefit of the Super Term Plan through slice-of-life moments and Farhan’s signature charm. The films have been launched across digital platforms, YouTube, and will be further amplified later across different mediums. The ad films showcase the unique features of the Super Term Plan, such as the return of premium feature, which allows policyholders to get back their premium payments if they outlive the policy term.
One of the ad films features Farhan Akhtar on a film set, delivering one scene in multiple moods, highlighting the flexibility and options offered by the Super Term Plan. Another film features Akhtar in a witty train station scene, where he quips about the unique return of premium feature offered under the ABSLI Super Term Plan. The third film features Akhtar in a witty banter, highlighting how life doesn’t stop even if a dialogue or a premium is missed, showcasing the plan’s feature that allows missing up to 12 premiums with uninterrupted coverage.
The campaign aims to empower individuals to make confident, informed choices with a solution that truly does it all. With the Super Term Plan, Aditya Birla Sun Life Insurance aims to provide a comprehensive protection plan that meets the evolving needs of customers. The campaign is a digital-first initiative, and the ad films have been designed to engage and inform audiences about the benefits of the Super Term Plan.