Nimish Agrawal has been promoted to a dual role at Niva Bupa Health Insurance, serving as both the Director of the Digital Business Unit and the Chief Marketing Officer. This promotion comes after Agrawal has spent four years with the company. In his new and expanded role, he will be responsible for leading the digital business vertical, in addition to his ongoing responsibilities as CMO.
As the Director of the Digital Business Unit, Agrawal will oversee the profit and loss for this unit, encompassing direct sales, tele-sales, and digital platforms such as the company’s website and mobile app. His responsibilities will also include optimizing user experience, managing business analytics, implementing technology, and handling performance and brand marketing. Furthermore, he will be in charge of media planning and buying, public relations, and corporate communications.
Agrawal brings a wealth of experience to his new role, with over 17 years of experience in brand strategy, digital marketing, innovation, and category management. Before joining Niva Bupa, he worked with several notable brands, including Dulux, Britannia, Pril, and Naukri.com. His extensive background in marketing and digital business is expected to significantly contribute to the growth and success of Niva Bupa’s digital business unit.
The promotion of Agrawal to this dual role highlights Niva Bupa’s efforts to strengthen its digital presence and leverage the expertise of its senior executives to drive business growth. As the Director of the Digital Business Unit and CMO, Agrawal will play a crucial role in shaping the company’s digital strategy and marketing efforts, aiming to enhance user experience, increase sales, and expand the company’s online presence.
Agrawal’s appointment is seen as a strategic move by Niva Bupa to capitalize on the growing importance of digital channels in the health insurance sector. With his experience and expertise, he is well-positioned to lead the company’s digital transformation and drive business success in this rapidly evolving market. As Niva Bupa continues to navigate the complexities of the health insurance industry, Agrawal’s leadership in the digital business unit and marketing functions is expected to be a key factor in the company’s future growth and success.