Kotak Mahindra Life Insurance Company Ltd has been awarded the prestigious “Product of the Year 2025” award in the “Life Insurance – Savings Plan” category for its innovative product, Kotak Gen2Gen Income. This recognition is based on a nationwide survey conducted by NielsenIQ, involving 1,800 consumers across India. The survey is part of the world’s largest consumer-voted award for product innovation, which is recognized in over 40 countries.
The Kotak Gen2Gen Income plan is a non-linked savings plan that provides comprehensive financial protection and is designed to secure income and protection for two generations under a single policy. This unique feature, known as the legacy benefit, enables intergenerational financial security. The plan was designed to reflect the evolving financial priorities of Indian families, and its recognition as Product of the Year 2025 is a testament to its relevance and impact.
Mahesh Balasubramanian, Managing Director of Kotak Life, expressed his honor and pride in receiving this recognition for the second consecutive year. He emphasized the company’s commitment to consumer-centric innovation and its focus on providing world-class insurance products with high customer empathy. Kotak Mahindra Life Insurance Company Ltd is a 100% owned subsidiary of Kotak Mahindra Bank Limited and is one of the fastest growing insurance companies in India.
The company has 323 branches across 152 cities and has covered over 5 crore active lives as of March 31, 2025. The Product of the Year award is a significant milestone for Kotak Life, and it demonstrates the company’s ability to innovate and provide relevant products to its customers. The award is also a recognition of the company’s efforts to provide comprehensive financial protection and security to Indian families.
The survey conducted by NielsenIQ is a rigorous process that involves collecting feedback from consumers across the country. The results of the survey are a testament to the quality and innovation of Kotak Gen2Gen Income, and it reinforces the company’s position as a leader in the life insurance industry. Overall, the recognition of Kotak Gen2Gen Income as Product of the Year 2025 is a significant achievement for Kotak Mahindra Life Insurance Company Ltd, and it demonstrates the company’s commitment to innovation and customer satisfaction.