On the occasion of World Health Day, Aditya Birla Health Insurance Co. Ltd. (ABHICL) announced that over 1 lakh policyholders have benefited from their HealthReturns model, which encourages healthier lifestyle choices and good heart health. The model focuses on regular physical activity, with access to expert health guidance, and has delivered improved health outcomes for customers. Policyholders have walked over 350 billion steps so far, demonstrating their commitment to health.
The company is redefining the industry with its ‘Health-First’ approach, shifting from reactive coverage to proactive wellness. The HealthReturns model allows customers to earn rewards by engaging in fitness activities, such as walking 10,000 steps or burning 300 calories in a workout session. Customers who achieve 325 Active Dayz in a year and maintain a Green Healthy Heart Score can earn up to 100% of their annual premium amount back as HealthReturns.
In FY25, Aditya Birla Health Insurance conducted 3.8 lakh health assessments and generated 18 lakh personalized Wellbeing Score, helping customers take charge of their health. The company has also seen a significant increase in customers undergoing health coaching and health interventions, with 1 lakh+ customers and 1.6 lakh+ customers respectively. 81% of customers engaging with the company’s preventive care ecosystem experienced better control of key health indicators, reinforcing the company’s commitment to measurable health outcomes.
According to Mr. Mayank Bathwal, CEO of Aditya Birla Health Insurance, the role of health insurance is expanding beyond financial protection to becoming an enabler of proactive well-being. The company’s pioneering HealthReturns model not only incentivizes policyholders to adopt healthier lifestyles but also reinforces its commitment to driving a proactive, health-first approach to well-being.
The company offers a four-pronged approach to health insurance, which includes Know Your Health, Improve Your Health, Get Rewarded, and Stay Protected. This approach provides customers with access to various insights, health management services, and rewards for prioritizing their well-being. The company’s vision is to create a health-first ecosystem where policyholders are financially secure and empowered to lead healthier, longer lives. The HealthReturns model and the promise of 100% health insurance are offered via the Activ Health App, which provides a personalized engagement journey tailored to suit each user’s unique needs and behavior.