Niva Bupa Health Insurance Company Limited has launched a campaign called #World’sMostResponsibleDad to celebrate the commitment and responsibility of fathers to secure their family’s health and future. The campaign is rooted in the insight that new fathers often feel an overwhelming sense of responsibility and prioritize their loved ones’ needs over their own. However, according to a consumer immersion conducted by Niva Bupa, only about 20% of fathers currently hold a health insurance policy, which is a stark reminder that while fathers are doing everything for the wellbeing of their family, they are not taking charge of their own health.
The campaign acknowledges that fathers may make small everyday mistakes, but what truly matters is getting the big things right, like securing their own health with health insurance. This responsible step ensures peace of mind and financial security, safeguarding the entire family against unexpected health challenges. As part of the campaign, Niva Bupa has partnered with Blinkit to distribute specially designed greeting cards across Delhi, Gurgaon, and Mumbai to buyers of diapers, baby food, and other kids-related items on Father’s Day weekend.
Niva Bupa is also collaborating with renowned author and influencer Durjoy Dutta to amplify the message to new fathers and families on Instagram and other digital platforms. The campaign aims to nudge fathers to prioritize their own health for the sake of their family’s future. Health insurance is a fundamental step towards safeguarding the future and ensuring peace of mind for the entire family. By securing health insurance, fathers not only protect themselves and their loved ones but also provide a shield for their family’s future.
Niva Bupa Health Insurance Company Limited is a public-listed company with over 212 physical branches across India. The company’s purpose is to give every Indian the confidence to access the best healthcare. It has consistently maintained a 90%+ claim settlement ratio over the last four financial years and has covered 20 million+ lives. The company is a certified Great Place to Work five times in a row. The #World’sMostResponsibleDad campaign is Niva Bupa’s way of empowering families to face life’s uncertainties with confidence.
Nimish Agrawal, Director – Digital Business Unit & Chief Marketing Officer at Niva Bupa Health Insurance, said, “At Niva Bupa, we understand that a father’s true responsibility goes beyond the daily hustle—it’s about ensuring the long-term health and well-being of the family. This campaign is our way of nudging fathers to prioritize their own health for the sake of their family’s future.” The campaign underscores the importance of health insurance in a father’s toolkit of responsibility. By securing health insurance, fathers can ensure a secure future for their families.