Tata AIA Life Insurance has introduced a new 24×7 health and wellness companion called Tata AIA Health Buddy, which aims to provide continuous support for individuals and families. This innovative solution combines wellness, healthcare, and life insurance, ensuring a holistic approach to supporting healthier and happier living. The service is available exclusively on the Tata AIA Life Insurance App and offers a range of benefits, including preventive health check-ups, women’s healthcare consultations, dental wellness, access to over 24 medical specialties, and expert fitness and nutrition sessions.
In addition to Health Buddy, Tata AIA has also launched Tata AIA Health SIP, a non-participating, unit-linked health insurance plan that integrates health coverage with wealth creation. The plan offers tax-free withdrawals for medical expenses, long-term critical illness cover, and maturity boosters for fund value growth. There are two variants of the plan: Health SIP Plus and Health SIP Plus Pro, which offer additional benefits such as in-built Accidental Total and Permanent Disability (ATPD) benefits and Terminal Illness cover.
According to Sanjay Arora, Chief of Operations at Tata AIA Life Insurance, the launch of Tata AIA Health Buddy is a significant step towards reimagining the future of insurance. The service is designed to empower consumers with world-class solutions that protect health while enabling them to live healthier and more fulfilled lives. With Tata AIA Health Buddy and products like Health SIP, the company is moving beyond traditional protection and towards a more holistic approach to supporting families.
The Tata AIA Health Buddy service will be available with multiple Tata AIA insurance solutions, including PR Life Pro, PR Life Maxima+, Smart Sampoorna Raksha Flexi, Premier SIP, Super SIP, Smart SIP 360, and Shubh Shakti. This launch is a significant development in the Indian insurance market, as it marks a shift towards a more comprehensive and integrated approach to health and wellness. With its innovative solutions and commitment to consumer obsession, Tata AIA is poised to redefine the insurance landscape in India.