Aditya Birla Sun Life Insurance has launched a new campaign called #YeAkelaHiKaafiHai, which highlights the benefits of their Super Term Plan. The campaign features Farhan Akhtar, a well-known actor, director, and musician, who embodies the essence of a multi-faceted personality. The Super Term Plan is a comprehensive protection plan that offers life cover, critical illness protection, health services, and income security all in one.
According to Kamlesh Rao, the managing director and CEO of Aditya Birla Sun Life Insurance, the campaign aims to empower individuals to make confident and informed choices about their insurance needs. The Super Term Plan is designed to provide a single solution that meets all of life’s uncertainties, making insurance a necessity rather than an option.
The campaign consists of three digital ad films, each showcasing a key benefit of the Super Term Plan through slice-of-life moments and Farhan’s signature charm. The films have been launched on digital platforms and YouTube, and will be amplified later across different mediums.
The first film features Farhan on a film set, delivering one scene in multiple moods, highlighting the flexibility of the Super Term Plan. The second film shows Farhan in a train station scene, emphasizing the unique return of premium feature offered under the plan. The third film features Farhan in a witty banter, highlighting the plan’s feature that allows missing up to 12 premiums with uninterrupted coverage.
The campaign aims to reach a wide audience and educate them about the benefits of the Super Term Plan. With the increasing importance of insurance in today’s world, Aditya Birla Sun Life Insurance is positioning itself as a leader in the industry, offering comprehensive and innovative solutions to meet the evolving needs of its customers. The #YeAkelaHiKaafiHai campaign is a significant step in this direction, and is expected to resonate with the target audience and drive sales of the Super Term Plan.