Aviva Life Insurance, a leading private life insurance company in India, has been awarded the prestigious “Product of the Year 2025” title in two key categories: Life Insurance – Retirement Income and Life Insurance – ULIP. This recognition was based on a nationwide consumer survey conducted by NielsenIQ, as part of the 17th edition of Product of the Year in India. The winning products, Aviva Signature Increasing Income Plan and Aviva Signature Investment Plan, were voted by consumers as the most innovative in their respective categories.
The Aviva Signature Increasing Income Plan is a non-linked, non-participating savings life insurance plan that provides customers with guaranteed annual income, life cover, and flexible payout options. The plan is designed for those planning long-term financial stability post-retirement and offers the option to receive income for up to 40 years. On the other hand, the Aviva Signature Investment Plan is a Unit Linked Insurance Plan (ULIP) that supports goal-based wealth creation while offering peace of mind. The plan comes with zero premium allocation charges, return of mortality, and access to 8 fund options with unlimited free switches.
Asit Rath, CEO and MD of Aviva India, expressed his gratitude and honor at receiving the award, stating that the recognition is a validation of the company’s customer-centric approach. He added that the products were designed to address the real-life needs of customers, whether it’s creating a reliable stream of income post-retirement or building a disciplined investment habit for the future. Raj Arora, CEO of Product of the Year India, also congratulated Aviva Life Insurance on their win, stating that the company’s commitment to customer-first innovation, financial foresight, and product excellence has earned them the trust and votes of Indian consumers.
The recognition strengthens Aviva’s position as a customer-focused insurer committed to building simple, transparent, and future-ready financial solutions that align with the evolving needs of Indian families. Ajai Kumar Tripathi, Chief and Appointed Actuary at Aviva India, added that the company’s approach to purposeful product innovation begins with understanding the customer’s needs and combining deep consumer insights with robust actuarial analysis and continuous benchmarking against the best in the industry. With this dual recognition, Aviva Life Insurance has solidified its position as a leader in the Indian life insurance market, and its products have been recognized as the most innovative and customer-centric in their respective categories.