Aviva Life Insurance, a leading private life insurance company in India, has been awarded the prestigious “Product of the Year 2025” title in two key categories: Life Insurance – Retirement Income and Life Insurance – ULIP. The recognition was based on a nationwide consumer survey conducted by NielsenIQ, as part of the 17th edition of Product of the Year in India. The winning products, Aviva Signature Increasing Income Plan and Aviva Signature Investment Plan, were voted by consumers as the most innovative in their respective categories.
The Aviva Signature Increasing Income Plan is a non-linked, non-participating savings life insurance plan that provides customers with guaranteed annual income that increases by a simple interest rate of 15% on every 3rd anniversary of the Payout Period, along with life cover and flexible payout options. The Aviva Signature Investment Plan is a Unit Linked Insurance Plan (ULIP) crafted for customers who seek long-term investment growth with life insurance coverage.
Asit Rath, CEO and MD of Aviva India, commented on the win, stating that the company is honored to be recognized as Product of the Year 2025 in two key life insurance categories. He added that the winning products were thoughtfully designed to address customers’ real-life needs, whether it’s creating a reliable stream of income post-retirement or building a disciplined investment habit for the future.
Raj Arora, CEO of Product of the Year India, congratulated Aviva Life Insurance on their achievement, stating that the wins are a testament to Aviva’s commitment to customer-first innovation, financial foresight, and product excellence. Ajai Kumar Tripathi, Chief and Appointed Actuary of Aviva India, added that the recognition is a proud validation of the company’s approach to purposeful product innovation, which combines deep consumer insights with robust actuarial analysis and continuous benchmarking against the best in the industry.
This dual recognition strengthens Aviva’s position as a customer-focused insurer committed to building simple, transparent, and future-ready financial solutions that align with the evolving needs of Indian families. Aviva Life Insurance Company India Limited is a joint venture between Dabur Invest Corp and Aviva International Holdings Limited, a UK-based insurance group with a rich history dating back to 1696. The company is dedicated to enhancing the financial well-being of its customers through innovative insurance solutions and customer-centric initiatives.