Niva Bupa, a health insurance company, has launched a digital campaign called “Ab India Karega Rise” to promote its new health insurance product, “Rise”. The product aims to provide an affordable, comprehensive, and tailored solution for the middle-class segment. The company’s goal is to bridge the insurance gap for India’s “missing middle” and align with the government’s mission of “Insurance for All by 2047”.
According to Nimish Agrawal, Executive Vice-President and CMO of Niva Bupa Health Insurance, the “Ab India Karega Rise” campaign is a movement that emphasizes the importance of health insurance as a crucial step towards progress. The campaign’s message is that health should never be a barrier to success, and with “Rise”, people can secure their future and live with peace of mind.
The campaign has been conceptualized by Glue Creatives and is available in multiple languages, including Tamil, Telugu, and Malayalam. The film aims to empower people to take control of their health and well-being by opting for the “Rise” health insurance product. By doing so, Niva Bupa hopes to make a positive impact on the lives of millions of Indians who lack adequate health insurance coverage.
The “Rise” product is designed to be affordable and comprehensive, making it an attractive option for the middle-class segment. With this campaign, Niva Bupa aims to increase awareness about the importance of health insurance and encourage people to invest in their health and well-being. By providing a tailored solution, the company hopes to make health insurance more accessible and affordable for the masses.
Overall, the “Ab India Karega Rise” campaign is a significant initiative by Niva Bupa to promote health insurance and empower people to take control of their health. By launching this campaign, the company is taking a step towards achieving the government’s mission of “Insurance for All by 2047” and making a positive impact on the lives of millions of Indians.