Niva Bupa has launched a digital campaign, “Ab India Karega Rise”, to promote its new health insurance product, “Rise”. The product is designed for India’s middle class, who are ambitious but budget-conscious, and addresses the issue of rising healthcare costs. “Rise” offers an affordable and comprehensive solution that provides progress, security, and confidence for millions of Indians.
The campaign aims to inspire Indians to take charge of their health and highlights how “Rise” makes health insurance easily accessible and affordable for the “Missing Middle” population, who are ineligible for government health schemes but struggle to afford private health insurance. The campaign aligns with Niva Bupa’s commitment to fostering a healthier and more financially secure India by offering innovative health insurance products.
According to Nimish Agrawal, Executive Vice President and Chief Marketing Officer at Niva Bupa, “Rise” is a step forward in bridging the insurance gap for India’s Missing Middle and aligns with the government’s mission of Insurance for All by 2047. The campaign is a movement that emphasizes the importance of health insurance as an essential step towards progress, and empowers people to secure their future and live with peace of mind.
The campaign film has been conceptualized by Glue Creatives and is available in multiple languages, including Tamil, Telugu, and Malayalam. Niva Bupa believes that access to quality healthcare should not be a privilege but a fundamental right, and is committed to delivering innovative solutions that cater to the evolving needs of its customers.
The launch of “Rise” and the “Ab India Karega Rise” campaign is a significant step towards making health insurance more accessible and affordable for Indians. With “Rise”, Niva Bupa is providing a comprehensive and tailor-made solution that addresses the health insurance needs of the middle class, and is empowering them to take charge of their health and secure their future. The campaign is a testament to Niva Bupa’s commitment to affordable and accessible health insurance, and its goal of fostering a healthier and more financially secure India.