The Life Insurance Corporation of India (LIC) has achieved a remarkable feat by earning a Guinness World Record title for selling the most life insurance policies in 24 hours. This incredible achievement was verified by Guinness World Records and recognizes the exceptional performance of LIC’s dedicated agency network. On January 20, 2025, a total of 452,839 agents of LIC successfully completed and issued an impressive 588,107 life insurance policies across India.
This monumental effort has set a new global benchmark for agent productivity in the life insurance industry within a 24-hour period. The achievement is a testament to the relentless dedication, skill, and tireless work ethic of LIC’s agents. The record attempt was the result of an initiative by LIC’s MD and CEO, Siddhartha Mohanty, who appealed to every agent to complete at least one policy on “Mad Million Day” on January 20, 2025.
Mohanty expressed his gratitude to all customers, agents, and employees for making “Mad Million Day” historic. The achievement reflects LIC’s deep commitment to providing vital financial protection to its customers and their families. The record-breaking feat is a powerful validation of the corporation’s mission and highlights the significant role that LIC plays in the life insurance industry.
The Guinness World Record title is a significant milestone for LIC, and it demonstrates the corporation’s ability to innovate and push boundaries. The achievement is also a testament to the hard work and dedication of LIC’s agents, who have worked tirelessly to provide financial protection to millions of customers across India. With this record-breaking feat, LIC has set a new standard for the life insurance industry, and it is likely to inspire other companies to strive for similar achievements. Overall, the achievement is a significant milestone for LIC and a testament to its commitment to providing exceptional service to its customers.