Star Health and Allied Insurance Company Ltd., India’s largest retail health insurer, has partnered with Medi Assist to adopt MAtrix, an advanced AI-powered claims platform. This collaboration is a significant step in Star Health’s claims transformation journey, aiming to deliver faster settlements, better customer engagement, and technology-led service excellence. The partnership will help identify and eliminate fraud, reduce waste and abuse, and modernize Star Health’s claims ecosystem to be future-ready.
The MAtrix platform introduces intelligent automation, reduces manual steps, and streamlines workflows, enabling stronger turnaround performance across the network. It also provides a rules and configuration-based engine, ensuring consistent and standardized claims adjudication, and reduces subjectivity and improves process accuracy. The platform enables co-working and AI co-pilot support, allowing Star Health Insurance’s claims teams to make faster and more informed decisions.
The partnership strengthens customer engagement with AI-powered chatbots, virtual assistants, and omnichannel support available across mobile apps and WhatsApp. A unified API architecture ensures secure, real-time data exchange among insurers, healthcare providers, and the National Health Claims Exchange (NHCX), enhancing overall stakeholder connectivity.
Star Health Insurance’s Managing Director and CEO, Anand Roy, stated that this partnership is a key milestone in their journey to build a more agile and technology-driven claims ecosystem. He emphasized that claims are at the heart of the insurance experience, and with Medi Assist’s platform, they are enhancing speed, accuracy, and consistency while keeping a keen eye on fraud, waste, and abuse.
Medi Assist’s CEO, Satish Gidugu, echoed this sentiment, stating that the partnership is set to redefine industry standards in technology-driven insurance operations, ensuring an exceptional policyholder experience. The integration represents a critical advancement in India’s digital health insurance landscape, combining innovation, operational readiness, and a sharper focus on policyholder outcomes.
Star Health and Allied Insurance Co. Ltd. is a market leader in standalone health insurance in India, providing health, personal accident, and travel insurance to customers. The company has grown to emerge as one of the preferred private health insurance companies in India with several pioneering products and services to its credit. With customer-centricity at its core, the company has superior and innovative product offerings, service capabilities, and a seamless claims management process.