ManipalCigna Health Insurance, a leading standalone health insurance company in India, launched an insurance awareness drive and health check-up camp at a government school in Bengaluru Urban. The initiative aimed to promote health insurance awareness and preventive healthcare among families in Tier 2-3 areas of Karnataka. Over 150 parents and students participated in the camp, which provided free full-body health check-ups, essential screenings, and consultations. The company also distributed health and hygiene medi-kits to the students, emphasizing the importance of personal well-being.
The initiative is part of ManipalCigna’s mission to create a culture of preparedness and protection among communities. According to Sapna Desai, Chief Marketing Officer, the company believes that health insurance awareness should start at an early age, enabling families to make informed decisions about their well-being and financial security. By targeting schools in Tier 2 and Tier 3 towns, ManipalCigna is working to bridge the protection gap and support the national goal of universal insurance coverage.
The campaign is aligned with the Insurance Regulatory and Development Authority of India’s (IRDAI) vision of “Insurance for All by 2047”. ManipalCigna is intensifying its efforts in Karnataka, one of its key focus states, to increase awareness about the value of health insurance and provide access to quality healthcare. The company’s awareness drives and health camps are designed to educate individuals and families about the benefits of health insurance, ultimately contributing to a healthier and more secure community.
By conducting such initiatives, ManipalCigna is helping to address the protection gap in India’s healthcare sector. The company’s efforts are expected to have a positive impact on the community, particularly in rural and underserved areas where access to healthcare and insurance is limited. With its customer-centric approach and commitment to promoting health insurance awareness, ManipalCigna is well-positioned to achieve its goal of ensuring that more individuals and families in Karnataka have access to quality healthcare and financial protection.