Niva Bupa, a health insurance brand, has launched a new digital campaign called “Ab India Karega Rise” to introduce its latest health insurance product, “Rise”. The “Rise” plan is designed to bridge the gap between government health schemes and expensive private insurance plans, making quality healthcare more accessible and affordable for India’s aspiring yet budget-conscious middle class. This demographic has long been ambitious and forward-looking, but rising healthcare costs have remained a significant financial burden.
The “Ab India Karega Rise” campaign aims to reflect the spirit of ambition and progress that defines modern India. It highlights how the “Rise” plan provides security and confidence to individuals and families navigating inconsistent incomes, ensuring that healthcare is no longer a privilege but a fundamental right. The campaign emphasizes that health insurance is a key step towards financial and personal progress, and that with “Rise”, Niva Bupa is ensuring that health never becomes a barrier to success.
Nimish Agrawal, Executive Vice President and Chief Marketing Officer at Niva Bupa, stated that the brand is committed to delivering innovative solutions that cater to the evolving needs of its customers. The “Rise” plan aligns with the government’s mission of “Insurance for All by 2047”, which aims to provide health insurance to all citizens by 2047. The campaign film, conceptualized by Glue Creatives, is available in multiple languages, including Tamil, Telugu, and Malayalam, allowing Niva Bupa to reach diverse audiences across India.
The “Ab India Karega Rise” campaign is more than just a marketing effort – it is a movement advocating for health insurance as a fundamental right. By providing affordable and accessible health insurance, Niva Bupa is empowering Indians to secure their future with peace of mind. The “Rise” plan is a comprehensive and affordable solution that empowers individuals and families to prioritize their health without compromising their financial stability. Overall, the campaign is a testament to Niva Bupa’s commitment to making quality healthcare accessible to all, and to supporting the government’s mission of ensuring that all citizens have access to health insurance by 2047.