Niva Bupa Health Insurance Company Limited has launched a campaign called “#World’sMostResponsibleDad” to celebrate Father’s Day and emphasize the importance of fathers securing their family’s health and future. The campaign highlights that while fathers often prioritize their family’s needs over their own, they tend to neglect their own health, with only 20% of fathers currently holding a health insurance policy. This data is a concern, as fathers’ health is crucial in ensuring their family’s future is secure.
The campaign is rooted in the insight that new fathers often feel an overwhelming sense of responsibility and tend to prioritize their loved ones’ needs over their own. However, this can lead to stress that can impact their health, which in turn can affect their family. The campaign encourages fathers to take a responsible step by securing their own health with health insurance, ensuring peace of mind and financial security for their family.
As part of the campaign, Niva Bupa has partnered with Blinkit to distribute specially designed greeting cards to buyers of kids-related items on Father’s Day weekend. The greeting card includes a heartwarming message and a playful checklist to help dads reflect on their responsibility. The company is also collaborating with author and influencer Durjoy Dutta to amplify the message on Instagram and other digital platforms.
Nimish Agrawal, Director – Digital Business Unit & Chief Marketing Officer at Niva Bupa Health Insurance, stated that the campaign aims to nudge fathers to prioritize their own health for the sake of their family’s future. He emphasized that health insurance is a fundamental step towards safeguarding the future and ensuring peace of mind for the entire family.
The campaign underscores the importance of health insurance in a father’s toolkit of responsibility. By securing health insurance, fathers can protect themselves and their loved ones, providing a shield for their family’s future. Niva Bupa Health Insurance empowers families to face life’s uncertainties with confidence. The campaign encourages fathers to take a proactive step towards securing their family’s health and future, making them the “#World’sMostResponsibleDad”.