Policybazaar, a leading online insurance marketplace, has partnered with HDFC Life, a private life insurer, to launch a new term insurance product called HDFC Life Click 2 Protect Ultimate. This innovative product offers 100% claim assurance, providing customers with a secure financial safety net and a hassle-free claims experience. The product is designed to address two key consumer concerns: ease of purchasing insurance and a smooth claims process.
The HDFC Life Click 2 Protect Ultimate product comes with several key features, including Return of Premium on Maturity, which allows policyholders to get back their premiums at the time of maturity. It also offers a Terminal Illness Benefit, which provides timely financial support in cases of specified terminal illnesses. Additionally, policyholders can opt for a Smart Exit Benefit, which allows them to exit the policy and get back the entire premium, excluding taxes.
The product is targeted at salaried professionals earning ₹10 lakh or above annually and is currently available in major urban centers across India. The rigorous medical underwriting process at issuance ensures that customers are thoroughly assessed before being issued a policy.
According to Santosh Agarwal, CBO, Life Insurance, Policybazaar.com, the HDFC Life Click 2 Protect Ultimate is an industry-first product that reflects the company’s commitment to making insurance more customer-centric. Jatin Sabhani, Chief BroCA & Digital Alliances Officer, HDFC Life, added that the product further strengthens the company’s proposition of delivering on its promises and ensuring that customers’ families are financially secure during their most vulnerable times.
Overall, the HDFC Life Click 2 Protect Ultimate is a unique product that combines financial protection with a seamless claim process, catering to the evolving needs of discerning customers. With its innovative features and rigorous underwriting process, it is an attractive option for those seeking reliability and transparency in their insurance policies.