HDFC Life, a leading life insurance provider in India, has announced the elevation of Pritika Shah to the position of Executive Vice President and Head of Marketing and Corporate Social Responsibility (CSR). Shah, who has been with the company for nearly 12 years, will oversee the development and implementation of marketing strategies, brand initiatives, and CSR programs. This move comes after the departure of Vishal Subharwal, who served as the Chief Marketing Officer (CMO) and Group Head at HDFC Life for six years.
During his tenure, Subharwal played a crucial role in shaping the company’s strategic direction, strengthening its digital presence, and expanding its e-commerce capabilities. He implemented innovative marketing strategies that enhanced customer engagement and contributed to the company’s growth. Subharwal’s departure marks the end of an era, and Shah’s appointment is expected to bring new perspectives and ideas to the marketing and CSR functions.
Pritika Shah brings a wealth of experience to her new role, with a career spanning over two decades. She has worked with several financial brands, including Aditya Birla Capital, Bharti AXA, and GE Money, as well as consumer companies like Pizza Hut and Dabur. Her previous role at HDFC Life was as Senior Vice President of Marketing and Customer Relationship Management (CRM). In her new capacity, Shah will aim to further strengthen HDFC Life’s position as a trusted life insurance provider in India.
HDFC Life, a joint venture between HDFC Ltd. and Abrdn (formerly Standard Life), serves over 70 million customers and has been at the forefront of leveraging technology and customer-centric strategies to enhance its offerings. The company has been successful in creating a strong brand presence in the Indian market, and Shah’s appointment is expected to build on this momentum. With her expertise and experience, Shah is well-equipped to lead the marketing and CSR functions and contribute to the company’s continued growth and success. Overall, the elevation of Pritika Shah to EVP and Head of Marketing and CSR is a significant development for HDFC Life, and the company is expected to benefit from her leadership and expertise.