Niva Bupa Health Insurance Company Limited has launched a campaign called #World’sMostResponsibleDad to celebrate Father’s Day and emphasize the importance of health insurance for fathers. The campaign highlights the sacrifices that fathers make for their families and encourages them to prioritize their own health and well-being. According to a consumer survey conducted by Niva Bupa, only 20% of fathers currently hold a health insurance policy, despite being the primary providers and protectors of their families.
The campaign is rooted in the insight that new fathers often feel an overwhelming sense of responsibility and tend to prioritize their family’s needs over their own. However, this can lead to stress and neglect of their own health, which can have a ripple effect on the entire family. The campaign encourages fathers to take charge of their own health by securing health insurance, which can provide peace of mind and financial security for their loved ones.
As part of the campaign, Niva Bupa has partnered with Blinkit to distribute specially designed greeting cards to buyers of baby-related products in Delhi, Gurgaon, and Mumbai. The cards feature a heartwarming message and a playful checklist to help dads reflect on their level of responsibility. The company is also collaborating with author and influencer Durjoy Dutta to amplify the message on social media platforms.
Nimish Agrawal, Director of Digital Business Unit and Chief Marketing Officer at Niva Bupa, stated that the campaign aims to nudge fathers to prioritize their own health and well-being for the sake of their family’s future. He emphasized that health insurance is a fundamental step towards safeguarding the future and ensuring peace of mind for the entire family.
The #World’sMostResponsibleDad campaign underscores the importance of health insurance in a father’s toolkit of responsibility. By securing health insurance, fathers can protect themselves and their loved ones, and provide a shield for their family’s future. The campaign encourages fathers to take a responsible step towards ensuring their family’s health and well-being, and to prioritize their own health and well-being in the process.