The Life Insurance Corporation of India (LIC) has achieved a Guinness World Record for selling the most life insurance policies in 24 hours. On January 20, 2025, the corporation’s agents sold a record 5,88,107 life insurance policies across India. This feat was verified by Guinness World Records (GWR) and recognized the outstanding performance of LIC’s dedicated agency network.
The record-breaking sales were part of an initiative called “Mad Million Day” where agents were encouraged to complete at least one policy on January 20, 2025. A total of 4,52,839 agents participated in this effort, resulting in an unprecedented number of policies being sold in a single day. This achievement sets a new global benchmark for agent productivity in the life insurance industry within a 24-hour period.
Siddhartha Mohanty, CEO & MD of LIC, stated that this achievement reflects the corporation’s commitment to providing vital financial protection to its customers and their families. The record sale of life insurance policies demonstrates the corporation’s dedication to its mission and highlights the hard work and dedication of its agents.
The Guinness World Record title is a testament to LIC’s position as India’s largest life insurer. The corporation’s ability to sell nearly 6 lakh policies in a single day showcases its vast reach and influence in the Indian insurance market. This achievement is expected to further boost LIC’s reputation and encourage more people to consider life insurance as a vital part of their financial planning.
The record was officially announced on May 24, 2025, and it is a significant milestone for LIC. The corporation’s agents and employees can take pride in their achievement, which is a result of their tireless efforts to provide financial protection to millions of Indians. With this record, LIC has once again demonstrated its leadership in the life insurance industry and its commitment to serving the nation.