ICICI Lombard, a leading insurance company, has acquired the branding rights for the Siddhivinayak Metro Station on Mumbai Metro Line 3 (Aqua line). The station, located in the heart of Mumbai, near the famous Shri Siddhivinayak Temple, will now be known as the ICICI Lombard Siddhivinayak Metro Station. This branding initiative is a significant milestone for the company, aimed at increasing its visibility and building a deeper connection with the people of Mumbai.
The station has been transformed into a vibrant and immersive brand experience, with ICICI Lombard’s brand colors and design language evident at every touchpoint. From large-format hoardings at the entry and exit points to branded panels across the concourse and platform levels, the station is fully enveloped in the company’s branding. A 3D anamorphic screen has also been installed, creating a unique and engaging visual experience for commuters.
In addition to the branding elements, a Health and Wellness Booth has been set up, where commuters can check their vital statistics, such as BMI, blood pressure, oxygen saturation, and stress levels, using ICICI Lombard’s IL TakeCare app’s FaceScan feature. This initiative aims to promote health and wellness among the commuters and provides a unique value-added service.
Sheena Kapoor, Head of Marketing, Corporate Communications, and CSR at ICICI Lombard, expressed her pride and excitement about the branding initiative. She stated that metro stations have evolved into dynamic spaces that shape experiences and tell stories, and acquiring the naming rights for the Siddhivinayak Metro Station is a powerful step towards building a deeper connection with people. Kapoor emphasized that this initiative has significantly amplified the company’s brand salience, with visibility among lakhs of daily commuters across the entire Aqua Line.
The branding initiative is not just about visibility, but about touching lives and creating an impact where it matters most. By associating with a temple that holds immense spiritual significance, ICICI Lombard is reinforcing its commitment to community and culture. The company aims to enable worry-free journeys and embed itself in the everyday life of Mumbai, making it a part of the city’s fabric. With this initiative, ICICI Lombard is setting a new standard for brand marketing and community engagement in India.