The Life Insurance Corporation of India (LIC), a public sector insurance firm with a market capitalization of over Rs 5.4 lakh crore, has achieved a remarkable feat by earning a Guinness World Record title for the most life insurance policies sold in 24 hours. On January 20, 2025, a total of 452,839 agents of LIC successfully issued an astonishing 588,107 life insurance policies across India, setting a new global benchmark for agent productivity in the life insurance industry.
This achievement is a testament to the dedication, skill, and tireless work ethics of LIC’s agents, who worked relentlessly to provide vital financial protection to their customers and their families. The record attempt was the result of an initiative by LIC’s Managing Director and CEO, Siddhartha Mohanty, who appealed to every agent to complete at least one policy on ‘Mad Million Day’ on January 20, 2025.
LIC is the largest life insurance company in India, and this achievement reflects its deep commitment to its mission of providing financial protection to its customers. The company’s agents have demonstrated their capabilities and productivity, and this record-breaking achievement is a powerful validation of their hard work and dedication.
The Guinness World Records verification and recognition of this achievement is a significant milestone for LIC, and it underscores the company’s position as a leader in the life insurance industry. The record-breaking feat is also a tribute to the customers, agents, and employees who worked together to make ‘Mad Million Day’ a historic success. Siddhartha Mohanty, LIC’s MD and CEO, thanked all stakeholders for their contributions, saying that the achievement reflects the company’s commitment to its mission and values. Overall, this achievement is a significant milestone for LIC and a testament to the power of teamwork and dedication.