In celebration of mothers in 2025, several Indian companies launched campaigns that showcased the strength, wisdom, and legacy of mothers. Kotak Life Insurance, in partnership with Wondrlab, created a film titled “Ma Ki Di Hui Viraasat” that highlighted the unspoken lessons and values that mothers pass down to their children. The campaign aimed to reflect the values that are passed from one generation to the next, and the creators described it as a nostalgic process that reconnected them with their own childhoods.
Meanwhile, Blue Tribe Foods hosted a Mother’s Day event in Mumbai, where children and their mothers learned about sustainable eating through interactive activities such as puppet shows and live tastings. The brand demonstrated how simple changes in diet can help both people and the planet, and the guests sampled plant-based food options such as soya chaap and sweet potato fries.
BML Munjal University released a self-shot film titled “She Taught Me First,” which featured students and faculty sharing personal messages about the earliest lessons they received from their mothers. The film aimed to remind viewers that learning begins at home, long before any classroom, and reflected the university’s commitment to values-based education.
Mahindra Tractors launched a national campaign called “Rag Rag Laal Hai,” which involved a convoy of six red Mahindra tractors traveling across India to thank the people who keep India’s fields alive. The campaign celebrated not just the machines, but the families and mothers who support farmers every day.
Morepen Laboratories also contributed to the celebration with a wellness-focused tribute, spotlighting key products that support mothers’ health and well-being. The campaign emphasized that health is an expression of care and that mothers must also be cared for with intention.
These five campaigns offered different expressions of the same truth – that motherhood is legacy, nurturing, resilience, nourishment, and vision. They showed that honoring mothers is not about clichés, but about commitment. Each campaign highlighted the importance of mothers in different ways, whether through values, sustainability, education, or health and wellness. Overall, they celebrated the strength and wisdom of Indian mothers and the impact they have on their children and communities.