Aviva, a multinational insurer based in the UK, has implemented the Reltio Data Cloud solution to provide real-time data intelligence and improve customer experiences. Prior to this deployment, Aviva struggled with fragmented data across different systems, which hindered its ability to gain a comprehensive view of customer interactions. The company evaluated various vendors to replace its legacy IBM Master Data Management system and ultimately chose Reltio’s solution.
The Reltio Data Cloud solution provides Aviva with a 360-view of its customers, enabling the company to streamline data quality and deliver personalized experiences. With the assistance of a Reltio partner, Aviva has migrated 37 million customer profiles, facilitating improved functionality across teams. The company is continuing to work with the partner and Reltio Professional Services to fully utilize the Customer 360 methodology.
The implementation of the Reltio Data Cloud solution supports Aviva’s operations, including the MyAviva app, which offers customers real-time access to their policy details. The company aims to enhance marketing and analytics by integrating additional third-party data. Aviva’s customer data head, Bijan Yeylaghi, praised Reltio’s expertise in highly regulated industries and highlighted the progress made towards achieving data transformation goals.
Reltio’s CEO, Manish Sood, emphasized the importance of data agility in today’s business landscape, particularly in the age of AI. He noted that Aviva has removed the limitations of its legacy system and invested in a platform that scales to meet the speed and demands of modern business. This deployment is expected to improve customer service and unlock additional business value from customer data.
The partnership between Aviva and Reltio is part of the insurer’s efforts to advance its digital transformation and improve customer experiences. Recently, Aviva collaborated with CyberCube to enhance its cyber risk management strategy, demonstrating its commitment to leveraging technology to drive business growth and improve customer outcomes. With the Reltio Data Cloud solution, Aviva is well-positioned to achieve its data transformation goals and maintain its competitive edge in the insurance industry.