The Life Insurance Corporation of India (LIC), a government-owned insurer, has achieved a remarkable feat by earning a Guinness World Records title for selling the most life insurance policies in 24 hours. On January 20, 2025, a total of 452,839 agents of LIC successfully issued an impressive 588,107 life insurance policies across India. This extraordinary achievement has set a new global benchmark for agent productivity in the life insurance industry within a 24-hour period.
The record attempt was initiated by Siddhartha Mohanty, CEO and MD of LIC, who appealed to every agent to complete at least one policy on “Mad Million Day” – January 20, 2025. The response was overwhelming, with agents working tirelessly to procure a record number of policies on a single day. This achievement is a testament to the dedication, skill, and work ethics of LIC’s agents, who have demonstrated their commitment to providing vital financial protection to their customers and their families.
LIC has expressed its excitement and pride in receiving this prestigious record, stating that it is a powerful validation of the efforts of its agents. The company has thanked all the insurance buyers, agents, and employees who made “Mad Million Day” historic and contributed to this remarkable achievement. The Guinness World Records title is a significant recognition of LIC’s efforts to provide financial protection to its customers and strengthen its position as a leading life insurance provider in India.
This achievement is not only a milestone for LIC but also a demonstration of the company’s ability to mobilize its vast network of agents to achieve exceptional results. With this record, LIC has set a new standard for the life insurance industry, and its agents have proven themselves to be among the most productive and dedicated in the world. The company’s commitment to its mission and customers has been reinforced, and it is likely to continue to be a leader in the life insurance sector.