Bajaj Allianz Life, a private life insurer, has launched a new campaign film featuring cricketer Shubman Gill as its brand ambassador. The campaign aims to highlight the importance of a steady and consistent approach in achieving long-term financial security, whether it’s navigating life’s ups and downs or market fluctuations. The film showcases Gill’s journey, filled with triumphs and setbacks, and demonstrates how consistent efforts can lead to success, both on and off the field.
According to Chandramohan Mehra, Chief Marketing Officer at Bajaj Allianz Life Insurance, the campaign aims to simplify the company’s unique investment approach, called SISO. This approach emphasizes the power of systematic and consistent investments in helping customers achieve their long-term life goals. Mehra added that the campaign mirrors Gill’s journey, highlighting how he has continued to grow and win despite experiencing temporary setbacks.
Gill, who is delighted to be associated with the campaign, noted that the SISO approach resonates with his own experience in cricket. He emphasized that stable and consistent efforts are essential in maintaining momentum, both on and off the field. The campaign film showcases how Gill’s consistent efforts have helped him achieve success in cricket, and how this same approach can be applied to personal financial planning.
The SISO approach is designed to help investors safeguard against market volatility and potentially gain from market upswings. Additionally, it provides life cover, offering financial protection to loved ones. This approach is available with several Bajaj Allianz Life products, including Future Wealth Goal IV, Invest Protect Goal III, Magnum Fortune Plus, and Smart Wealth Goal V.
Overall, the campaign highlights the importance of a consistent and systematic approach to investing, and how it can help individuals achieve their long-term financial goals. By featuring Shubman Gill as its brand ambassador, Bajaj Allianz Life aims to inspire and educate customers about the benefits of this approach, and how it can help them navigate the ups and downs of life and market fluctuations.