Tata AIA Life Insurance has launched its “Pledge to Protect” initiative in Bengaluru, aiming to secure one lakh lives in the fourth quarter of FY25. The initiative is part of the company’s efforts to promote life insurance awareness and financial security among Indians. On its 24th Foundation Day, the Tata AIA Agency team in Bengaluru engaged with nearly 200 consumers through awareness sessions and distributed leaflets, water bottles, and other essential items to old age homes.
The company’s Chief Distribution Officer, Amit Dave, emphasized the importance of life insurance in providing financial security to people, including vulnerable sections of! society. He stated that Tata AIA is committed to advancing financial inclusion and financial security for Indians through the “Pledge to Protect” movement.
The initiative involves various activities, including roadshows, jogger’s park activities, housing society engagements, and health camps, across 599 branches and over 1.43 lakh tied agents and employees in India. The company will also collaborate with local NGOs, Panchayats, and Self-Help Groups to educate and onboard individuals in rural and semi-urban areas.
As part of the initiative, over 550 Tata AIA branches have already engaged close to 70,000 agents, employees, and customers. Additionally, the company is promoting financial empowerment through its “Jagruti” initiative, which provides financial literacy training to underprivileged communities. More than 3,300 Tata AIA employees have volunteered for this initiative, aiming to educate at least four individuals in their network to make informed financial decisions.
The “Pledge to Protect” initiative is a significant step towards expanding insurance coverage in India, and Tata AIA is committed to working tirelessly to achieve its goal of securing one lakh lives in the January-March quarter. By promoting life insurance awareness and financial security, Tata AIA aims to make a positive impact on the lives of Indians and contribute to the country’s economic growth and development. With its extensive network of branches and agents, the company is well-positioned to reach out to a large number of people and make a meaningful difference in their lives.