In a significant move, the Life Insurance Corporation of India (LIC) has introduced a new facility that allows policyholders to pay their premiums through WhatsApp. This innovation is expected to bring relief to the millions of LIC policyholders in the country, eliminating the need to visit LIC offices or undergo lengthy payment processes. To access this feature, policyholders simply need to send a “Hi” message to the number 89768 62090 from their WhatsApp account.
Upon doing so, they will be presented with various options to choose from, based on their specific requirements. For those who have already registered their policies on the LIC website, they can use the WhatsApp bot to check their premium amounts due and proceed with payments using UPI, net banking, or debit/credit cards. It’s essential for policyholders to register on the LIC India website (https://licindia.in/) and link their policies to utilize this service.
This development is particularly noteworthy given the large number of LIC policyholders in India. With over 2.2 crore registered policyholders and more than 3 lakh customers using online services daily, the introduction of WhatsApp payments is poised to significantly enhance the convenience and efficiency of premium payments. By leveraging WhatsApp, one of the most widely used messaging platforms in the country, LIC aims to make its services more accessible and user-friendly, catering to the evolving needs of its vast customer base.
The ability to pay premiums through WhatsApp not only simplifies the process but also reduces the time and effort required, allowing policyholders to manage their policies more effectively. As LIC continues to expand its digital footprint, initiatives like these underscore the corporation’s commitment to adopting technology to improve customer experience and stay abreast of the digital age. By embracing such innovations, LIC is likely to further strengthen its position as a leading life insurance provider in India, offering convenient, reliable, and technologically advanced services to its policyholders.