HDFC Life, one of India’s leading life insurance companies, has announced the promotion of Pritika Shah to Executive Vice President (EVP) and Head of Marketing & Corporate Social Responsibility (CSR). This move comes after the departure of Vishal Subharwal, who previously held the position of Head of Marketing at HDFC Life.
Pritika Shah’s elevation is a significant development, as she will now be responsible for leading the company’s marketing and CSR initiatives. With her new role, Shah will oversee the development and execution of marketing strategies, brand management, and CSR programs aimed at promoting the company’s mission and values.
Shah’s promotion is a testament to her exceptional leadership skills and contributions to HDFC Life. Her experience and expertise in marketing and brand management will be invaluable in driving the company’s growth and success. As EVP and Head of Marketing & CSR, Shah will play a crucial role in shaping the company’s brand identity, building customer engagement, and promoting social responsibility initiatives.
The announcement of Shah’s promotion has been reported by several leading industry publications, including BW Marketing World, ET BrandEquity, Exchange4media, Storyboard18, and MediaNews4U. These publications have highlighted Shah’s new role and responsibilities, as well as her background and experience in the marketing and insurance industries.
HDFC Life’s decision to promote Shah to EVP and Head of Marketing & CSR demonstrates the company’s commitment to recognizing and rewarding talent from within its ranks. The move is also expected to bring fresh perspectives and ideas to the company’s marketing and CSR initiatives, driving growth and innovation in the life insurance sector.
Under Shah’s leadership, HDFC Life is likely to continue its focus on customer-centric marketing, digital transformation, and social responsibility initiatives. The company’s marketing efforts will aim to build stronger connections with customers, promote financial literacy, and support community development programs. With Shah at the helm, HDFC Life is poised to strengthen its brand presence, drive business growth, and make a positive impact on society.