PNB MetLife India Insurance Company Limited has launched the “Samriddhi Skill Center” (SSC) in Jind district, Haryana, in collaboration with its NGO partner, Foundation of Development Initiative (FDI). This initiative is part of PNB MetLife’s Samriddhi CSR project, which aims to prevent stubble burning and create sustainable economic opportunities for rural communities. The project has been successful since its launch in October 2024, with 80 awareness sessions conducted with farmers in 20 villages, resulting in the prevention of stubble burning across 22,979 acres of farmland and the adoption of sustainable farming methods by over 3,800 farmers.
The Samriddhi Skill Center is a first-of-its-kind initiative that provides skills development training to women, enabling them to contribute to their family incomes by converting paddy residue (Parali) into marketable products. These products include coasters, lamps, pen stands, chick blinds, tissue paper holders, and decorative lights. The initiative addresses the severe air pollution caused by stubble burning and empowers local communities with alternative income sources.
According to Sourabh Lohtia, Chief Marketing and Communications Officer at PNB MetLife, the Samriddhi project is a vital initiative that blends environmental preservation with rural economic empowerment. The company believes that many farmers lack access to viable alternatives to stubble burning, and this initiative provides a solution to this problem. The project also fosters collaboration with communities, reinforcing the company’s belief in “Milkar Life Aage Badhaein,” which translates to “moving life forward together.”
The launch of the Samriddhi Skill Center is a significant step towards creating a positive impact on the environment and the lives of rural communities. By providing skills development training and promoting sustainable farming practices, PNB MetLife aims to make a lasting difference in the region. The company hopes that the success of this initiative will inspire broader adoption of such practices beyond Haryana, contributing to a cleaner and more sustainable environment for future generations. Overall, the Samriddhi project is a testament to PNB MetLife’s commitment to corporate social responsibility and its efforts to create a positive impact on the environment and society.