Liberty Shoes, a prominent footwear brand, is on the hunt for a digital marketing agency that can help the company elevate its online presence. According to Arun Kumar Raghav, the brand’s digital marketing manager, the ideal agency should be “passionate and result-driven” with expertise in “storytelling, strategy, and community building across platforms”. This suggests that Liberty Shoes is looking for an agency that can not only create engaging content but also develop a comprehensive digital marketing strategy that resonates with its target audience.
The requirements outlined by Liberty Shoes specify that the agency should have expertise in end-to-end social media management, which includes creating and implementing a social media strategy, managing social media accounts, and monitoring engagement metrics. The agency should also be able to create creative content across various formats, such as videos, images, and blog posts, that aligns with the brand’s tone and style.
In addition to social media management and content creation, the agency should have experience in campaign development, which involves creating and executing targeted marketing campaigns that drive specific business outcomes. The agency should also be skilled in paid media optimization, which includes managing and optimizing paid advertising campaigns across various platforms, such as Google Ads and social media ads.
Another key requirement is influencer marketing collaborations, which involves partnering with influencers and celebrities to promote the brand’s products and services. The agency should have a strong network of influencers and be able to develop and execute influencer marketing campaigns that drive brand awareness and sales.
Overall, Liberty Shoes is looking for a digital marketing agency that can help the brand tell its story, build a community, and drive business results through effective social media management, content creation, campaign development, paid media optimization, and influencer marketing collaborations. The agency should be passionate, result-driven, and have a deep understanding of the brand’s target audience and marketing objectives. By partnering with the right agency, Liberty Shoes aims to elevate its digital presence and drive business growth in the competitive footwear market.