Star Health and Allied Insurance Company Ltd, a leading standalone health insurer, has announced the expansion of its Home Health Care initiative to 100 locations across India. Launched in July 2023, this program provides cashless doorstep medical care services to 85% of the company’s customer base. The initiative aims to make healthcare more accessible and affordable, addressing concerns such as high hospitalization costs, logistical challenges, and the stress associated with seeking medical care.
According to Anand Roy, MD and CEO of Star Health, the company’s vision is to bridge the gap between healthcare and insurance, ensuring that customers receive quality medical care in the comfort of their own homes. The program has already shown promising results, with over 15,000 patients benefiting from the service, primarily for treatments related to viral fever and dengue.
The expansion of the Home Health Care program has been made possible through partnerships with reputable healthcare providers, including Care24, Portea, Athulya, and Apollo. Cities like Mumbai, Delhi, and Pune have been at the forefront of adopting these services, demonstrating a growing demand for convenient and accessible healthcare solutions.
By bringing medical care closer to customers, Star Health aims to provide comfort and peace of mind, while also transforming the way health insurance is delivered. The company’s focus on customer-centric care and commitment to innovation has enabled it to stay ahead of the curve in the health insurance industry. With its expanded Home Health Care initiative, Star Health is poised to make a significant impact on the healthcare landscape in India, providing accessible and affordable healthcare solutions to a wider audience.